Anna Shershen
Shershen PPC
Smart strategy. Honest results. Turning data into success stories every day
Book a callAbout Me
Freelance Google
Ads Expert
Hi, I’m Hanna Shershen, a Ukraine-based Freelance Google Ads Expert with over 10 years of experience in digital marketing. I specialize in creating and optimizing high-performing Google Ads campaigns for Lead Generation and eCommerce businesses. Throughout my career, I’ve managed advertising budgets ranging from small startups to large national brands in Ukraine. My focus is always on achieving measurable ROI, increasing conversions, and lowering CPA through data-driven strategies.
I also work with Google Analytics, Google Tag Manager, and Conversion Tracking, ensuring accurate performance insights and reporting. My approach combines technical precision with creative marketing thinking to help businesses grow online. I’m now expanding my freelance services to collaborate with European and US companies, offering professional, transparent, and results-oriented Google Ads management. Whether you need campaign setup, optimization, or ongoing account management, I bring expertise, dedication, and proven success to every project.
Book a call
Let the results speak
for themselves
CPA DOWN 30%
LEADS UP 17%
5400 LEADS IN 6 MONTH
AVERAGE CPC DOWN 42%
OVER 2150 lEADS GENERATED
COST DOWN 23%
Our Mission
Success with your search ads
is just three steps away
Meet. In the Meet stage, I take the time to fully understand your business, your goals, and the people you want to reach. This phase is about discovering what makes your brand stand out and identifying your key advantages in the market. I carefully analyze your current advertising efforts and evaluate your Google Ads account to find both strengths and missed opportunities. Through this process, I gain a deep understanding of your target audience’s behavior and the competitive landscape. I also assess which campaigns or keywords are delivering results and which need adjustment. By doing so, I can build a solid foundation for our future strategy. This meeting ensures every next step is perfectly aligned with your unique business objectives and long-term vision.
Make. The Make phase is where strategy turns into action. Here, I create or restructure your Google Ads campaigns based on proven frameworks that maximize efficiency and performance. I write persuasive ad copy, craft engaging visuals, and structure your account to ensure easy tracking and optimization. Every keyword, audience segment, and budget allocation is carefully selected to target the right people at the right time. I focus on building campaigns that not only attract clicks but also drive meaningful conversions. My goal is to remove wasted spend and ensure every dollar contributes to your growth. By the end of this phase, your campaigns are ready to perform with precision and purpose.
Manage. In the Manage phase, I take care of the ongoing optimization and continuous improvement of your campaigns. I monitor your account daily and make adjustments based on live data to maintain top performance. My management process includes refining bids, testing new ad variations, updating keywords, and optimizing landing pages for better results. Weekly performance reviews ensure no opportunity is missed, and your advertising stays competitive in changing market conditions. I focus on improving conversion rates, reducing costs, and maximizing return on investment. You’ll receive transparent reports showing exactly where your budget goes and what results it achieves. This consistent, hands-on management keeps your campaigns sharp, adaptive, and consistently profitable.
motto
Driven by data, inspired by creativity — turning every click into meaningful growth
Book a callMy Google Ads Services
Campaign Setup and Handover
I create fully customized Google Ads campaigns built on proven best practices and tailored to your business goals. Every setup includes precise conversion tracking, keyword optimization, and ad structure designed for maximum performance. Once complete, the campaign is handed over ready for your internal team to manage independently. This ensures a smooth transition and empowers your team to continue achieving great results
Monthly Campaign Management
Ongoing optimization is the key to sustained success in Google Ads. I provide complete monthly management to improve campaign performance, lower costs, and boost return on investment. You won’t need to allocate extra staff or resources — I handle everything from bid adjustments to creative testing. This allows you to focus on business growth while I take care of delivering measurable results
Comprehensive Google Ads Audits
If your campaigns have lost momentum or you’re unsure how to scale, I can help with a deep, data-driven audit. I analyze every aspect of your account — structure, targeting, budget allocation, and ad copy — to identify missed opportunities. You’ll receive clear, actionable insights that highlight what’s working and what needs improvement. My audits are designed to give you a transparent roadmap to higher performance and profitability
Google Shopping Campaigns
I provide a complete Google Shopping solution, including Merchant Center setup, product feed optimization, and ongoing campaign management. My focus is on accurate tracking, smart bidding, and detailed reporting to ensure every product gets the visibility it deserves. I continually refine your campaigns to improve click-through rates and increase sales. This holistic approach helps you dominate the shopping results and outperform competitors
Performance Max Campaigns
Performance Max can be powerful — but only when managed with expertise. I use advanced data insights, custom scripts, and hands-on experience to take control of this “black box” campaign type. My goal is to ensure transparency, optimize creative assets, and drive consistent, high-quality conversions. You’ll gain full visibility and measurable impact without the uncertainty often linked to automation
Amazon Shopping Campaigns
In addition to Google Ads, I also manage Amazon Shopping campaigns to expand your reach and sales potential. I optimize product listings, bids, and targeting to improve visibility in Amazon search and sponsored placements. By aligning both Google and Amazon advertising strategies, I help you capture more market share across platforms. This integrated approach delivers better performance and a stronger return on your ad spend
What to pay attention to
Why choose me as your PPC Freelancer?
Experienced and Reliable. With over a decade of experience managing Google Ads campaigns since 2010, I’ve developed a deep understanding of PPC strategy and performance optimization. My background allows me to quickly identify what works and what doesn’t for different industries. Every campaign I manage is tailored to achieve your specific goals and maximize ROI.
Transparent and Simple Pricing. I offer a clear fixed-fee pricing model with straightforward 30-day agreements. There are no hidden costs, no long-term commitments, and full transparency from day one. This approach ensures flexibility and builds trust through predictable, fair billing.
Personal, Hands-on Management. You work directly with me — not an agency or a team of juniors. Every ad, keyword, and strategy is handled personally to ensure top-quality execution. This one-to-one collaboration guarantees fast communication, accountability, and consistently high standards.
Constant Learning and Professional Growth. I continuously invest in my professional development to stay ahead of industry changes. I participate in advanced training sessions and mentorship programs, including those led by Brad Geddes, one of the most respected Google Ads authorities worldwide. This keeps my skills sharp and strategies up-to-date with the latest PPC trends.
Proven Results Across Industries. I have a track record of delivering measurable success for both Lead Generation and eCommerce clients. My campaigns consistently increase conversions, reduce costs, and strengthen brand visibility. Whether you’re a small business or a large enterprise, I adapt strategies to meet your goals efficiently and effectively.
Book a callWhat the Clients say
Testimonials
Hanna Shershen has been an outstanding professional in optimizing and managing our Google Ads campaigns. She brought clarity, structure, and measurable results to accounts that had previously been underperforming. What I appreciate most is her ability to explain complex advertising strategies in a simple, practical way. She always takes the time to walk us through each step, ensuring that our team understands the reasoning behind every adjustment. Her attention to detail and dedication are remarkable — she constantly monitors performance and makes data-driven improvements that boost conversions. Whether it’s a small local campaign or a large-scale international account, Hanna adapts her approach perfectly. Thanks to her expertise, our ad budgets are now used far more efficiently, delivering a strong return on investment. Collaborating with her is both educational and inspiring — she’s truly committed to her clients’ success.
Kateryna Melnyk
Hanna Shershen has been an incredible partner in managing our Google Ads campaigns. From the very beginning, she took the time to understand our business goals and target audience in detail. Her technical expertise, combined with a strategic marketing mindset, helped transform our online advertising results. Hanna not only optimized our campaigns but also educated our team on how to interpret analytics and improve conversions. Her communication is always clear, proactive, and transparent — we know exactly where every dollar goes and what results we’re getting. Thanks to her optimizations, our ad spend is now delivering significantly higher returns. She has an amazing ability to identify growth opportunities and act on them quickly. Working with her feels effortless and highly professional.
Oleh Kravchenko
Working with Hanna Shershen has completely changed how we approach online advertising. Before collaborating with her, our Google Ads campaigns were scattered and inconsistent. Hanna brought structure, logic, and creativity that instantly elevated performance. She dives deep into analytics and always finds new ways to reach the right audience with the right message. Her strategic thinking is matched by her calm, positive attitude — she makes complex things feel simple. Every report she sends tells a clear story of progress and growth. Thanks to her optimizations, our conversions have doubled while costs went down. If you want someone who truly treats your business like her own — Hanna is that person..
Iryna Koval
Hanna Shershen demonstrates an impressive command of Google Ads and digital marketing strategy. Her expertise shines through in every campaign she manages — from keyword selection to ad optimization. She invests the time to truly understand your business goals and audience before making any strategic decisions. What sets her apart is her patience, precision, and genuine care for achieving the best possible outcome. Hanna offers professional service at a fair cost, maintaining transparency throughout the process. She explains every step clearly, ensuring that even complex advertising concepts are easy to grasp. Thanks to her thoughtful approach, our campaigns are performing better than ever, with consistent growth in leads and conversions. I confidently recommend her to anyone seeking a reliable and skilled Google Ads expert.
Oleksandr Petrenko
Hanna is a rare combination of technical genius and marketing intuition. From our first meeting, she understood our brand voice and translated it into powerful ad campaigns that actually convert. She’s not just “running ads” — she builds smart systems that continuously improve over time. Her advice on keyword strategy and audience segmentation was a game-changer for us. Communication with her is always smooth, friendly, and focused on results. I especially value her honesty — she never promises magic but always delivers measurable growth. The difference in performance after just a few weeks was unbelievable. I can’t imagine managing our advertising without her support now
Danylo Horbatiuk
Partnering with Hanna Shershen felt like hiring both a strategist and a teammate. She listens carefully, asks the right questions, and crafts campaigns that align perfectly with our business goals. What impressed me most was her creativity — every ad she designed stood out and captured attention instantly. She constantly tracks performance and fine-tunes every detail to ensure maximum ROI. Hanna is also incredibly patient, taking the time to explain metrics and decisions clearly. Her professionalism and enthusiasm make collaboration effortless and enjoyable. We’ve seen a major boost in both traffic quality and lead generation since working with her. I can’t recommend her expertise enough — she truly delivers results that speak for themselves.